Dell predicts iPad's failure in the enterprise !
created a market for tablets, but is pretty sure Apple
will ultimately fail when it comes to attracting enterprise customers.
That's what Dell's head of enterprise marketing Andy Lark said
in an interview with CIO Australia magazineApple's iPad for,
among other things, being "too expensive" and incompatible for
business users.
"I couldn't be happier that Apple has created a market and built up
enthusiasm, but longer term, open, capable and affordable will win,
not closed, high price, and proprietary," Lark reportedly told the
magazine. "[Apple has] done a really nice job, they've got a great
product, but the challenge they've got is that already Android is
outpacing them.
"Apple is great if you've got a lot of money and live on an island.
It's not so great if you have to exist in a diverse, open,
connected enterprise; simple things become quite complex."
He also says the iPad is too expensive. His proof?
"An iPad with a keyboard, a mouse and a case [means]
you'll be at $1,500 or $1,600; that's double of what
you're paying. That's not feasible," Lark said,
according to CIO.
While the debate between the probability of future success
between "open" and "proprietary" systems is clearly ongoing,
Lark's math is just wrong.
An iPad runs for between $500 and $830.
Wireless keyboards are $70,
and the most expensive smart cover is $70, but starts at $40.
That means you're spending anywhere
from $600 total to $970 total.
And if you did find you needed a mouse for a touchscreen device
such as the iPad, that would tack on just another $70.
Not anywhere near $1,500 or $1,600.
We don't know yet how many iPad 2 devices Apple has sold since
they went on sale March 11, but Apple sold more than 14 million
models of the original iPad, and reported it's being
used or tested at 80 percent of Fortune 100 companies.
But a third-party company offered corroborating evidence
that the iPad's use in the enterprise is on the rise.
Good Technology, which makes enterprise software for mobile
devices (Good For Enterprise), has over the last year been
tracking which devices its clients put its software on.
Using data gleaned from more than 2,000 clients,
Good found in January that during the fourth quarter of 2010,
more than 65 percent of all activations using its software
were on iOS devices--which means iPhones and iPads.
iPad activations grew from 14 percent of all new
devices to 22 percent of all new devices during
that same time period.
Apple also managed to get the CEO of Salesforce.com,
which makes software for enterprise sales,
to appear in a marketing video for the iPad 2.
Marc Benioff slightly differed with Lark's point of view,
when he said of Apple's tablet,
"This device is how we're going to run the future of the enterprise."
Lark told CIO Dell would be pursuing a "multi-OS" strategy to
attract enterprise customers.
"We will do Windows 7 coupled with Android Honeycomb,
and we're really excited.
We think that giving people that choice is very important."
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